Mission Statement


We believe everybody deserves wellness and that knowledge is the path to achieving it. Who can we trust to provide the truth about nutrition, exercise, health and medicine? We trust leading physicians, scientists and clinical research from unbiased source and we provide this information to you for free for your use in preventing or treating medical conditions or pursuing health, fitness and wellness goals.

Fitness Formulary’s mission is to provide the consumer with complete nutritional insight on the products they consume. We earn and value your trust by providing the science, but not the hype, behind product recommendations, mined by our Efficacy Engine™ and drawn solely from clinical literature. Any and all vitamins, minerals, supplements and nutritional foods we recommend will be tailored to your specific health & wellness goals and will accommodate any existing conditions you itemize. Should we fall short of that goal, we will work tirelessly to restore your trust and exceed your expectations.