Leadership Team

Adam Southam is a broad-based strategic thinker with more than 25 years of leadership, innovation, strategy, invention, business start-up, branding and marketing excellence. He has conceived several patented and patent-pending inventions related to health, fitness, functional and preventative medicine, broadcast media, ecommerce and distribution channel management. He consults with companies internationally and holds positions on several Boards of Directors and Advisory Boards. Southam is engaged to speak at conferences, trade shows, colleges and universities on topics of innovation, branding, patent prosecution & defense, business and channel management. Adam is an exercise fanatic, avid downhill skier, mountain biker and former equestrian. He has a long history of leading charitable events and fundraising initiatives.

Alex Danzberger brings over 30 years of leadership success across a variety of industries as well as international assignments in Asia Pacific with a focus on finance, business operations, strategy, and business development. He has a proven history of thriving in an environment of change where discernment and strong business acumen are essential skills for rapid situation assessment and success. Danzberger’s more recent focus on digital transformation has led to executive roles responsible for the development and implementation of organic and in-organic growth strategies in the areas of global ecommerce at Digital River and online. He has also developed education at Capella University and Unitek College. Danzberger has also created his own consulting practice, A Harris & Associates, LLC, made numerous private investments, and held advisory roles.

Brion has over 25 years of enterprise software design, development, management and team leadership within Guidant, Boston Scientific, Corventis and Medtronic. As Chief Architect, he has completely re-architected and re-written our core systems in favor of highly scalable and accurate architecture that can bear significant loads. He constantly looks for problems, develops strategies and executes solutions for our system needs.

Dan Lynch’s primary role as Executive Vice President of MyFormulary is to develop partnership relationships with health clubs as well as to maintain relationships and visibility within the health and fitness industry. Dan has an extensive background in the health and fitness industry, having been actively engaged in the development of medical fitness centers since 1973 when he started at Mobil Oil Corporation, since developed centers for Chase Manhattan Bank, HBO and consulted with companies like American Express, First Chicago, Merrill Lynch and others. Since 1997 he has been exclusively involved with medically integrated health and fitness centers. Dan was responsible for the creation of the American College of Sports Medicine’s Health & Fitness certification.  

Kelly is an innovative business development leader with over ten years’ experience in the insurance, photography and network marketing industries where she successfully led sales hunters and account managers to continually improve outcomes and corresponding ROI. She is responsible for partner success through programming, education, coaching and general management.